What This Initiative Is About

While Social Media was once an emerging new world, it has now become the world as we know it. A world that has taken shape in the blink of an eye, at a rate unprecedented in human history. A world that is radically reshaping how we as people interact with one another across the globe at work, home and at play. While this world of Social Media is still only in its infancy, it is certain to continue to blaze a new trail for years to come.

For your organization to profit from this trend or at the very least to remain relevant, you need to get all your people up to speed on the impact of social media and how it is changing the landscape and this can only start with a great in-depth appreciation of the new social media landscape.

This 1-day program promises to …

• raise your understanding of the various Social Media Channels and their distinct value propositions
• showcase the good, bad and the ugly of social media case studies so you avoid pitfall and scale new heights from the get go
• address the social media policy issues which tend to hamper progress,
• get your organization moving when it comes to your media strategy and profit from it, right now.

Who Should Attend

• Key Senior Management
• Department Heads
• Corporate Communications / Affairs
• Human Resources
• New Media / Branding / Marketing / I.T / Service personnel
• And Your Social Media Team

What You Can Expect

A ground breaking, absolutely unique, expertly researched & created, world class, professionally delivered initiative, which will address your specific needs and benefit you for a lifetime.

How This Initiative Is Conducted

This perspective shaping initiative is expertly run as a series of …

• Illuminating introductions
• Engaging dialogues
• Interactive games & exercises
• Thought provoking debriefs
• Open questions & answer sessions
• Reflection time-outs
• Relevant case studies
• Enriching assignments
• Feedback loops

Initiative Outline

Part #1 – Social Media Is THE Media Not An Alternative

• Overview Of This Initiative
• The World As It Was, As It Is & As It Will Be
• Not A Lifestyle Choice, But A Work & Life Reality
• Social Media Connections, Communities & Conversations

Part #2 – The World Of Social Media – The Channels & What They Do

• Google+ – What It Can Do For Your Organization & How Best To Use It
• FaceBook – What It Can Do For Your Organization & How Best To Use It
• Twitter – What It Can Do For Your Organization & How Best To Use It
• LinkedIn – What It Can Do For Your Organization & How Best To Use It
• Blog & Vlogs – What It Can Do For Your Organization & How Best To Use It
• Wikis – What It Can Do For Your Organization & How Best To Use It
• The Other Big Things – What They Can Do For Your Organization & How Best To Use Them
• The Next Big Thing – What It Will Do For Your Organization & How Best To Use It

Part #3 – Social Media Case Studies – The Good, The Bad & The Ugly

• How People Are Using Social Media
• How Businesses Are Using Social Media
• How Governments, Statutory Boards & Organs Of State Are Using Social Media

Part #4 – Getting More Sophisticated On Social Media

• What To Monitor & How To Monitor It
• How To Listen & Discern What Is Being Said
• How To Converse, Create Conversation & Not Have Them Recreate You

Part #5 – Addressing The Social Media Policy Issue

• Internal Policies – Media Policies, Workplace Policies, Accessibility Policies, Privacy Policies, Authorization Policies
• External Policies – Terms Of Use, Comments Policies, Public Record & Advertising Disclaimers
• The Different Angles – Communication, Administration, Human Resources, IT, Legal, Customer Service, Et cetera

Part #6 – Organizing Your Social Media Strategy

• Identifying Who You Want To Connect With
• Clarifying Your Objectives
• Creating Your Success Metrics
• Putting Together Your Team
• Choosing Your Channels
• Time Lining Your Course Of Action
• Inviting Your Community
• Integrating Your Community
• Creating Conversations That Matter
• Adopting The Next
• Measuring Your Successes